The fruit and vegetable labeling industry is moving away from stickers...onto a new process that involves laser technology. Say hello to fruit and vegetable tattoos
People arent the only ones getting tattoos these days. Pretty soon youll see fruits and vegetables with writing on them in the grocery stores. Instead of using stickers, fruit and vegetable labelers will be carving out names and expiration dates from the skin.
A new laser technology has been developed in the past couple of years to etch out labels from the skin of both hardskinned and softskinned fruits and vegetables. The system created by Hydroponics is called the Naturall Light Label System and has already been used in farms in South Carolina.
Is it better
Developers of the laser labeling machines claim that it is. Of course they need to say this to sell their product, but many of the benefits they point out for consumers make sense.
If you compare the laser etching to the current sticker labels, there are a great deal of benefits. For one, you dont have to deal with peeling off a sticker at all. Two, there will be no potentially harmful and unhealthy adhesive residue left behind. And three, there is no potential harm of accidentally ingesting a sticker. You can just wash your produce and eat it.
On the other hand, some fruit and vegetable consumers say that they would prefer a removable label. Say theyre chopping up vegetables for a party, theyd prefer not to serve the pieces that have writing on them. Writing on vegetables, whether or not its edible, can seem unappealing. And removing the written on part ahead of time, or seeking out the cut up pieces with the writing can be much more of a hassle than removing a label.
Will people buy tattooed produce
The fact of the matter is anything new might be slow to catch on, but once this new system of labeling is implemented, there shouldnt be much difference. Stickers are considered commonplace for the time being, but in the long run, stickered fruits and vegetables will probably be replaced. To put it another way, consumers arent in control of what fruits and vegetables turn up in grocery stores the retailers are. But, predicted consumer behavior is an important factor for retailers. In order for consumer behavior to fare well in the eyes of retailers, consumers will need to be aware of the technologys benefits. So, in a nutshell, the key is education. Hydroponics conducted a survey in 4 different big cities asking whether or not they would purchase tattooed produce. The result was When educated about laser labelling, consumers preferred it to the current labelling on edible skinhard skin fruit and produce.
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